4. What are the challenges a company may be facing when developing a CRM program at an...

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4. What are the challenges a company may be facing when developing a CRM program at an international level, and for a large hotel group?

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Marketing For Hospitality And Tourism

ISBN: 9781639893409

1st Edition

Authors: Alan Fyall; Patrick Legohérel; Isabelle Frochot; Youcheng Wang

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