4. What is co-creation and what factors/features need to be implemented at the destination level to ensure
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4. What is “co-creation” and what factors/features need to be implemented at the destination level to ensure a successful co-created destination experience is achieved?
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781639893409
1st Edition
Authors: Alan Fyall; Patrick Legohérel; Isabelle Frochot; Youcheng Wang
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