Advertising requires different approaches depending upon the core product in question and the target audience. What features

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Advertising requires different approaches depending upon the core product in question and the target audience. What features of an advertisement (either online or offline) can be unique to hospitality and tourism industries targeted to frequent travelers?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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