Apply the five major tools in the marketing communication mix to a hospitality or travel company by

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Apply the five major tools in the marketing communication mix to a hospitality or travel company by showing how a company can use all these tools.

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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