Apply the five major tools in the marketing communication mix to a hospitality or travel company by
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Apply the five major tools in the marketing communication mix to a hospitality or travel company by showing how a company can use all these tools.
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Marketing For Hospitality And Tourism
ISBN: 9780134151922
7th Global Edition
Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
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