An advertising agency president says, Perception is reality. What does he mean by this? How is perception

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An advertising agency president says, “Perception is reality.” What does he mean by this? How is perception important to marketers?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 13, 2023 10:50 AM

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An advertising agency president says, Perception is reality. What does he mean by this? How is perception

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When the advertising agency president says Perception is reality he means that peoples understanding and interpretation of a situation or a brand rega...View the full answer

Marketing For Hospitality And Tourism

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