Explain the buyer decision process and discuss need recognition, information search, evaluation of alternatives, the purchase decision,
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Explain the buyer decision process and discuss need recognition, information search, evaluation of alternatives, the purchase decision, and postpurchase behavior.
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The buyer decision process also known as the consumer decisionmaking process is a series of steps that individuals go through when making a purchase I...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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