Choose a restaurant concept that you would like to take overseas. How will the factors shown in

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Choose a restaurant concept that you would like to take overseas. How will the factors shown in Figure 6–2 work for or against the success of this restaurant?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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