Can a business have too many channel members? Explain your answer.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:35 AM

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Can a business have too many channel members? Explain your answer.

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Yes a business can have too many channel members and the excessive number of members can result in various challenges and drawbacks Here are a few rea...View the full answer

Marketing For Hospitality And Tourism

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