Explain how accessibility, atmosphere, customer interaction with the service delivery system, customer interaction with other customers, and

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Explain how accessibility, atmosphere, customer interaction with the service delivery system, customer interaction with other customers, and customer coproduction are all critical elements to keep in mind when designing a product.

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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