Explain the concept of a perceptual map. What can it reveal?

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Marketing Tourism And Hospitality Concepts And Cases

ISBN: 9783030641108

1st Edition

Authors: Richard George

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Question Posted: Feb 01, 2024 03:04 AM

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Explain the concept of a perceptual map. What can it reveal?

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A perceptual map often used in marketing is a visual representation that shows how consumers perceiv...View the full answer

Marketing Tourism And Hospitality Concepts And Cases

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