How has the McDonalds concept changed since the 1960s? What environmental forces were behind these changes? How

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How has the McDonald’s concept changed since the 1960s? What environmental forces were behind these changes? How will the McDonald’s concept change in the next decade, given the new forces operating in the environment?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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Question Posted: Oct 10, 2024 05:01 AM

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How has the McDonalds concept changed since the 1960s? What environmental forces were behind these changes? How

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Marketing For Hospitality And Tourism

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