In market segmentation and targeting, the guideline 24/7/365 Clock is used to identify potential target segments needs
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In market segmentation and targeting, the guideline 24/7/365 Clock is used to identify potential target segments’ needs at a specific time. Identify occasions in the following target segment’s lives where the need for a luxury hotel, high-end restaurant, movie theater, and tourism package brand can be made attractive.
a. young professionals
b. senior citizens
c. family
d. middle-aged couples
e. students
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9780134151922
7th Global Edition
Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
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