In market segmentation and targeting, the guideline 24/7/365 Clock is used to identify potential target segments needs

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In market segmentation and targeting, the guideline 24/7/365 Clock is used to identify potential target segments’ needs at a specific time. Identify occasions in the following target segment’s lives where the need for a luxury hotel, high-end restaurant, movie theater, and tourism package brand can be made attractive.

a. young professionals

b. senior citizens

c. family

d. middle-aged couples

e. students

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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