It is commonly believed that a market segment should be sizeable; that is, the group should include

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It is commonly believed that a market segment should be sizeable; that is, the group should include a significant number of members. Does this imply that a bigger market size is better for the company?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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