It is commonly believed that a market segment should be sizeable; that is, the group should include
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It is commonly believed that a market segment should be sizeable; that is, the group should include a significant number of members. Does this imply that a bigger market size is better for the company?
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9780134151922
7th Global Edition
Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
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