The tourism and hospitality industry can benefit tremendously from viral marketing. How can a marketer leverage viral

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The tourism and hospitality industry can benefit tremendously from viral marketing. How can a marketer leverage viral marketing elements to promote the company’s core value offering?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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