There are common misconceptions about marketing as a business function, such as that marketing is (1) about

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There are common misconceptions about marketing as a business function, such as that marketing is

(1) about making money, (2) just about advertising, and (3) about making people believe something is better. Based on the discussions in this chapter, how would you correct such misconceptions?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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Question Posted: Oct 10, 2024 05:01 AM

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There are common misconceptions about marketing as a business function, such as that marketing is (1) about

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Marketing For Hospitality And Tourism

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