A local car dealer is attempting to determine which premium will draw the most visitors to its

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A local car dealer is attempting to determine which premium will draw the most visitors to its showroom. An individual who visits the showroom and takes a test ride is given a premium with no obligation. The dealer chose four premiums and offered each for one week. The results are as follows:

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Marketing Research

ISBN: 9781119716310

12th Edition

Authors: Carl McDaniel Jr, Roger Gates

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