• A regionaal pizza chain (Pizza Pronto) has adopted a total quality management orientation.
• They wish to do research to discover how its customers define quality and to learn directly from customers what they are looking for in regard to quality.
• The first stage was qualitative research.
• The second stage was telephone interviews.
• Extensive cross tabulations and other traditional statistical analyses were conducted.
• The resulting regression model was .

1. Plot the importance and performance scores in a matrix. One axis would be importance from low to high and the other would be performance from low to high.

2. Which quadrant should you pay the most attention to? Why?

3. Which quadrant or quadrants should you pay the least attention to? Why?

4. Based on your analysis, where would you advise the company to focus its effort? What is the rationale behind this advice?

Transcribed Image Text:

S = .48X₁ +.13X₂ + .27X3 +.42X4+.57X5