Based on the preceding analysis, what is your overall evaluation of PepsiCos business portfolio in 2008? Does

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Based on the preceding analysis, what is your overall evaluation of PepsiCo’s business portfolio in 2008? Does the portfolio provide the company’s share­holders with an opportunity for above-average market returns?

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Marketing Management Knowledge and Skills

ISBN: 978-0077861056

11th edition

Authors: J. Paul Peter, James H. Donnelly

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