Explain how Nielsen Media Research tracks viewing habits across all devices.

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Marketing Research

ISBN: 9781119716310

12th Edition

Authors: Carl McDaniel Jr, Roger Gates

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Question Posted: Jan 13, 2023 06:45 AM

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Explain how Nielsen Media Research tracks viewing habits across all devices.

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Nielsen measures 40 percent of the worlds viewing behavior hundreds of channels thousands of program...View the full answer

Marketing Research

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