How did the percent sales of organic pesticides change during the pilot test compared to the same period of time a year earlier, and how did it compare to the change in all pesticide (organic plus synthetic) over the same period? What percentage of total pesticides sold during the study period were organic and how did this compare to a year earlier. How did the organic pesticides in specific product categories change during the testing period?

1. Could this research have been done only with focus groups? Why?

2. Was the quantitative study necessary?

3. Since no statistical differences were found regarding the effect of location or intervention, was the research a failure?