Looking at WDS advertising account. Just finished a recent online survey with the results shown in the
Question:
- Looking at WDS advertising account.
- Just finished a recent online survey with the results shown in the case.
1. Which segment provides the largest percentage of sales?
2. In which segment does WDS have the highest top of mind awareness?
3. Which two segments account for over 60 percent of sales?
4. In what segment does WDS perform most poorly? Explain all the dimensions of their poor performance in this segment.
5. Based on these results, what advice would you give to WDS in terms of marketing strategy?
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1 With 34 percent Married 2640 provides the highest percent of sales 2 With 53 percent Married over ...View the full answer
Answered By
Jonas Araujo
I have recently received the degree of PhD. In Physics by the Universidade Federal do Maranhão after spending a term in Durham University, as I have been awarded a scholarship from a Brazilian mobility program. During my PhD. I have performed research mainly in Theoretical Physics and published works in distinguished Journals (check my ORCID: https://orcid.org/0000-0002-4324-1184).
During my BSc. I have been awarded a scholarship to study for a year in the University of Evansville, where I have worked in detection-analysis of photon correlations in the the Photonics Laboratory. There I was a tutor in Electromagnetism, Classical Mechanics and Calculus for most of that year (2012).
I am very dedicated, honest and a fast learner, but most of all, I value a job well done.
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