Run a taste test. Compare Pepsi vs. Coke, or bottled water vs. tap, or an expensive bottle

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Run a taste test. Compare Pepsi vs. Coke, or bottled water vs. tap, or an expensive bottle of wine vs. the boxed stuff. Note participants' level of knowledge and surprise.

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Marketing Management

ISBN: 9781337271127

5th Edition

Authors: Dawn Iacobucci

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Question Posted: Dec 12, 2022 03:47 AM

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Run a taste test. Compare Pepsi vs. Coke, or bottled water vs. tap, or an expensive bottle

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A blind taste test is a classic marketing exercise Alt...View the full answer

Marketing Management

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