Using published data or key informant interviews, present a past or current case example (or case examples) of company use of any of the business development strategies described in this chapter. Explain the direction of company business development strategy. Comment on the apparent reasoning for the company’s choice of type and direction of its business development. Alternatively, using published information or key informant interviews, identify and analyze a strategic alliance in an industry or sector that is of interest to you. Write your analysis in the form of a case study.