What factors influence a companys level of standardization or adaptation of products and marketing across global markets?

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What factors influence a company’s level of standardization or adaptation of products and marketing across global markets?

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Dec 22, 2022 09:33 AM

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What factors influence a companys level of standardization or adaptation of products and marketing across global markets?

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Companies must decide how much their marketing strategies and their products pro...View the full answer

Marketing An Introduction

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