Consider different organizational structures to support global marketing. How are companies with global marketing organizations different from

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Consider different organizational structures to support global marketing. How are companies with global marketing organizations different from companies with export departments and companies with global divisions?

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Dec 22, 2022 09:33 AM

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Consider different organizational structures to support global marketing. How are companies with global marketing organizations different from

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Global organizations consider themselves global marketers The top corporate management and staff pla...View the full answer

Marketing An Introduction

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