1. What are the most important differences between a cultural and a functional perspective upon market research...

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1. What are the most important differences between a cultural and a functional perspective upon market research as presented in this chapter? How does the shift in perspective upon market research alter the understanding of what a market is?

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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Question Posted: Oct 08, 2024 02:02 AM

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1. What are the most important differences between a cultural and a functional perspective upon market research...

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Marketing Management

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