=+15. What are the methods of measuring the effectiveness of sales promotion?

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Marketing Management

ISBN: 400916

1st Edition

Authors: S.A. Sherlekar; E. Gordon

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Question Posted: Oct 29, 2024 05:00 AM

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=+15. What are the methods of measuring the effectiveness of sales promotion?
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=+14. Comment on: (a) Joint Promotion. (b) Show Rooms. (c) Exhibitions and Trade Fairs as devices of sales promotion.
=+16. How does a marketer determine upon issues of timing, frequency and duration of promotion?
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=+15. What are the methods of measuring the effectiveness of sales promotion?

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Marketing Management

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