2. A large manufacturer of industrial equipment has a salesperson assigned to each major city. Regional sales
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2. A large manufacturer of industrial equipment has a salesperson assigned to each major city. Regional sales managers supervise the sales representatives in several cities. The chief marketing officer wants to evaluate the profit contribution of the different cities. How might each of the following costs be allocated to each of the cities:
(a) the aggregate costs of sending bills to customers;
(b) district sales manager’s expenses;
(c) national magazine advertising; and
(d) marketing research?
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