2. How does the culturally diverse consumption in Latin American cities and rural areas relate to the

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2. How does the culturally diverse consumption in Latin American cities and rural areas relate to the development of markets there? Is this diversity useful in market segmentation?

How does it compare to social class and rural- urban distinctions?

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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