2. How does the post- Fordist database marketing model differ from the conventional DM approach and what

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2. How does the post- Fordist database marketing model differ from the conventional DM approach and what are the changes (social, cultural, economic, technological, etc.) that have made this change possible?

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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Question Posted: Oct 08, 2024 02:02 AM

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2. How does the post- Fordist database marketing model differ from the conventional DM approach and what

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Marketing Management

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