2. Take a closer look at the groups you have identified; are they just groups or can...

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2. Take a closer look at the groups you have identified; are they just groups or can they become a tribe? Which of these groups do you think is capable of taking part in some kind of collective action? Which of your groups could “do” things? And how could these groups be activated and become a tribe?

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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