3. Make a list of the brands, companies, films, books, bands, or even famous people that you...
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3. Make a list of the brands, companies, films, books, bands, or even famous people that you are most passionate about. Now go on the internet and see if you can find the existence of a tribe or brand community for each of your choices. How do you feel towards other people who use these sites? Do you feel a connection towards them?
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Ashington Waweru
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