=+3. The market question: To whom should the adver- tising be directed?

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Marketing Management

ISBN: 9780077861063

10th Edition

Authors: J. Paul Peter, James Donnelly

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Question Posted: Oct 24, 2024 03:03 AM

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=+3. The market question: To whom should the adver- tising be directed?
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=+ 2. The money question: How much should be spent on advertising as opposed to other forms of sell- ing?
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=+3. The market question: To whom should the adver- tising be directed?

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Marketing Management

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