3. Watch the spot The Big Race on YouTube (Available at: http:// youtube.com/ watch?v= bV65Z7p2Xy8 (accessed 22

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3. Watch the spot “The Big Race” on YouTube (Available at: http:// youtube.com/ watch?v=

bV65Z7p2Xy8 (accessed 22 July 2019). How does it express deeply- rooted American values for some people but violate them for others?

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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