=+4. What are the requirements for effective segmentation?

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Marketing Management

ISBN: 9780133856460

12th Edition

Authors: Philip Kotler , Kevin Keller

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Question Posted: Oct 09, 2024 04:00 AM

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=+3. How should a company choose the most attractive target markets?
=+How would you contrast demographic versus behavioral segment schemes?
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=+4. What are the requirements for effective segmentation?

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Marketing Management

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