=+How would you contrast demographic versus behavioral segment schemes?

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Marketing Management

ISBN: 9780133856460

12th Edition

Authors: Philip Kotler , Kevin Keller

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Question Posted: Oct 09, 2024 04:00 AM

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=+4. What are the requirements for effective segmentation?
=+Which ones do you think would be most effective for marketers trying to sell to you?
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=+How would you contrast demographic versus behavioral segment schemes?

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Marketing Management

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