Creative Homework/Short Project As a marketing student, you know that large firms often organize their operations into
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Creative Homework/Short Project As a marketing student, you know that large firms often organize their operations into a number of strategic business units (SBUs).
Consider a business that you are familiar with that has split its units into separate SBUs—use the Internet as a resource if you need some ideas. What are the problems with implementing such a plan? What are the advantages and disadvantages for employees? For the business?
Be prepared to share your analysis with the class.
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