Creative Homework/Short Project Many firms today are using a variety of buzz-building activities to encourage word-of-mouth communication about their products.

Think about a business or place that you and your classmates might visit. You might, for example, think about (1) a specialty coffee shop, (2) a night spot where you and your friends might hang out on the weekends, or (3) a local movie theater. For your selected product, develop ideas for at least three different buzz-building activities. Outline the details as to exactly how these activities would be carried out and integrated with more traditional marketing communications.

Next, rank the activities in the order that you feel would be the best and tell why you feel that way.

Develop a report for your class on your ideas.