Creative Homework/Short Project Think about some of the goods and services you purchase frequently (movie tickets or

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Creative Homework/Short Project Think about some of the goods and services you purchase frequently (movie tickets or your smartphone bill) as well as a few impulse purchases you might make (a Starbucks coffee). Categorize each of these items according to Maslow’s hierarchy of needs. What does this say about your motivations?

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Marketing Real People Real Choices

ISBN: 9780135199893

10th Edition

Authors: Solomon, Michael R

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