Define the key principles of strategic targeting.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:06 AM

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Define the key principles of strategic targeting.

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Strategic targeting involves selecting specific market segments and designing tailored strategies to effectively reach and serve those segments Key principles of strategic targeting include Market Seg...View the full answer

Marketing Management

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