Describe how a company manages omnichannel retailing.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:34 AM

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Describe how a company manages omnichannel retailing.

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Managing omnichannel retailing requires a shift from focusing on individual channels to a holistic approach that integrates all touchpoints across the customer journeyHeres how a company can effective...View the full answer

Marketing Management

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