1-Which company do you consider as the most successful omnichannel retailer in 2022? Give TWO examples of its strategies in omnichannel retailing.

2-What is omnichannel retailing?

3-What are some of the enabling technologies of omnichannel retailing? Give some examples.

4-Explain the advantages of dual-channel retailers over traditional retailers and online retailers in selling “middle of tail” products.

5-How does omnichannel retailing affect the competition among “experience goods” and “search goods” of different brands. Why?

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