Describe how a company should identify target customers and craft the communication message.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:06 AM

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Describe how a company should identify target customers and craft the communication message.

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Identifying target customers and crafting an effective communication message is crucial for any companys marketing efforts Heres a stepbystep process to help a company in this regard 1 Conduct market ...View the full answer

Marketing Management

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