Explain how a company should decide on the communication media mix and develop a media plan.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:06 AM

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Explain how a company should decide on the communication media mix and develop a media plan.

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Deciding on the communication media mix and developing a media plan requires careful consideration of various factors Heres a stepbystep process to help a company make these decisions 1 Define campaig...View the full answer

Marketing Management

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