What factors contributed to the phenomenal success of WeChat in China?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:54 AM

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What factors contributed to the phenomenal success of WeChat in China?

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First Chinese smartphone unit sales grew exponentially which meant that a greater number of users ...View the full answer

Marketing Management

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