Describe how marketers segment business markets. How do business segmentation strategies differ from consumer segmentation strategies?
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Describe how marketers segment business markets. How do business segmentation strategies differ from consumer segmentation strategies?
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Business markets also known as B2B businesstobusiness markets differ from consumer markets in several key ways leading marketers to use different segmentation strategies to target businesses effective...View the full answer
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Related Book For 
Marketing An Introduction
ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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