Describe the difference between ethnocentric, polycentric, regiocentric, and geocentric man- agement orientations.

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Global Marketing Management

ISBN: 9780130332714

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Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Oct 10, 2024 12:00 PM

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Describe the difference between ethnocentric, polycentric, regiocentric, and geocentric man- agement orientations.

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Global Marketing Management

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