Describe what marketing analytics include and how organizations can leverage both marketing analytics and predictive analytics to

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Describe what marketing analytics include and how organizations can leverage both marketing analytics and predictive analytics to improve marketing performance.

pp. 163–171 MARKETING ANALYTICS p. 163

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Marketing Real People Real Choices

ISBN: 9780135199893

10th Edition

Authors: Solomon, Michael R

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Describe what marketing analytics include and how organizations can leverage both marketing analytics and predictive analytics to

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Marketing Real People Real Choices

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