Discuss how a company should design the hierarchy of its brands.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:06 AM

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Discuss how a company should design the hierarchy of its brands.

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Designing the hierarchy of brands within a company is a strategic process that involves organizing and positioning different brands to maximize their effectiveness in the market The brand hierarchy he...View the full answer

Marketing Management

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