Apples product launches over the past decade have been monumental. What makes the company so good at

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Apple’s product launches over the past decade have been monumental. What makes the company so good at innovation?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:55 AM

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Apples product launches over the past decade have been monumental. What makes the company so good at innovation? Is anyone comparable to Apple in this respect?
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Apples product launches over the past decade have been monumental. What makes the company so good at

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Apples investment in research and development is one way the company remains a leader in this cut...View the full answer

Marketing Management

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